Gerald

Social Media & Design Specialist

I am a versatile sports professional with a passion for fan engagement, digital innovation, and visual storytelling. With expertise in brand building, social media strategy, and content creation, I blend design and strategy to connect sports organizations with their audiences in meaningful ways. My experience includes working with Clemson Athletics, the Atlanta Falcons, the Pittsburgh Penguins, and NASCAR, where I have developed and executed high-impact campaigns across digital platforms. Dedicated to fostering community and elevating brands, I thrive on creating visually compelling and engaging experiences that resonate both online and offline.

donaldson

Work experience

Social media producer

atlanta Falcons

Developed the social strategy for the Atlanta Falcons' vertical content platforms, driving growth across TikTok, Snapchat, YouTube Shorts, and X. In my first three months, I increased the quality of posts, resulting in a 113% boost in impressions, 62% rise in engagement, and 30% audience growth. Major campaigns included player signings, team initiatives, and community engagement programs, along with creating high-performing content.

On Snapchat, engagement increased by 68% and impressions by 105%, while on TikTok, I leveraged trendy sounds to drive a 122.62% increase in video views and an 81.17% boost in engagement. Managed analytics and adapted strategies to keep the Falcons at the forefront of Atlanta sports culture.

Graphic Designer

aMB Sports & Entertainment

As a graphic designer for AMB Sports and Entertainment, I strive to weave compelling narratives into every design, ensuring that each piece resonates with our passionate fan base. Through close collaboration with our social team and responding to their creative requests, I have crafted a series of engaging graphics that not only capture attention but also enhance the overall fan experience. Each design serves as a visual storytelling tool, reflecting the energy and excitement of our events while fostering a deeper connection with our audience.

Assistant creative director

auburn university football

As the Assistant Director of Football Creative, I oversaw the design efforts and recruiting photography for Auburn Football, ensuring all visual content aligned with the program's vision and goals. Below are some of the many graphics I created for Auburn Football, utilizing the branding provided by War Eagle Productions. Additionally, this collection includes branding developed in collaboration with the previous coaching staff, showcasing a variety of creative directions and approaches to highlight the team’s identity and recruit engagement.

Recomendations.

I’ve had the pleasure of working with Gerald on multiple projects and am consistently impressed by his creativity, professionalism, and dedication to delivering exceptional results. His innovative approach and attention to detail make him a standout talent! Gerald is a no-brainer for any creative project.

-Maurey Bland Jr.

Director of Recruiting Strategy for Football

Mizzou Football

Strong skill set in a multitude of media executions. Always reliable and a strong communicator when working on multiple projects.

-Dontre Graves

Digital Media Coordinator

23XI Racing