Creative Lead · Art Director · Photographer
Gerald
Donaldson.
Creative lead and art director. Photographer and video storyteller. I build work that feels like a brand but sounds like a person, and images that feel like moments.
10+
Yrs Experience
50+
Brand Campaigns
42.9M
Content Views
543M
Pi Day Impressions
Art Direction
Visual Identity
Photo & Video Production
Social Strategy
IP Collaborations
Campaign Management
Influencer Partnerships
UGC & Creator
Lifecycle & CRM
Wedding Photography
Blaze Pizza
Atlanta Falcons
23XI Racing
Auburn Football
Clemson Athletics
Chick-fil-A Peach Bowl
AMB Sports & Entertainment
ACC
Red Clay Creative
Case Studies
Co-branded
campaigns.
Blaze Pizza x Marvel
Daredevil: Born Again
Art Director and Creative Lead
8,599engagements in launch week
Blaze Pizza x Paramount
Regretting You
Art Director and Designer
114.6KInstagram views on 2 posts
Blaze Pizza x Practical Magic
The Spellbound Menu
Art Director and Menu Board Lead
+75%engagements vs the previous campaign
Briefs, review rounds and the frameworks I use to run creative teams, with real review boards from these campaigns.
How I lead →Social by the numbers
Proof of work.
Open to new opportunities · Atlanta & remote